data protection

privacy policy

This privacy policy explains the type, scope and purpose of the processing of personal data (hereinafter referred to as "data") within our online offering and the associated websites, functions and content as well as external online presences, such as our social media profiles (hereinafter jointly referred to as "online offering"). With regard to the terms used, such as "processing" or "controller", we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

Responsible: Christian Müller
Name/Company:Memory-Archiv UG
Street No.: Tiefenbrunn 4
ZIP code, city, country: 37124, Rosdorf, Germany
Commercial Register/No.: District Court of Göttingen, HRB 205482
Owner: Christian Müller
Telephone number: 0551 / 63 44 5005
Email address: christianmueller@bravo-archiv.de

Types of data processed:

- Inventory data (e.g. names, addresses).
- Contact details (e.g., email, telephone numbers).
- Content data (e.g., text entries, photographs, videos).
- Contract data (e.g., subject matter of the contract, term, customer category).
- Payment data (e.g. bank details, payment history).
- Usage data (e.g., websites visited, interest in content, access times).
- Meta/communication data (e.g., device information, IP addresses).

Processing of special categories of data (Article 9 (1) GDPR):

No special categories of data are processed.

Categories of persons affected by the processing:

- Customers, interested parties, visitors and users of the online offer, business partners.
- Visitors and users of the online offer.
In the following, we refer to the data subjects collectively as “users”.

Purpose of processing:

- Provision of the online offer, its contents and shop functions.
- Provision of contractual services, service and customer care.
- Answering contact requests and communicating with users.
- Security measures.

Status: December/ 2020

1. Terms used
1.1. “Personal data” means any information relating to an identified or identifiable natural person (hereinafter referred to as “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. a cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

1.2. "Processing" means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is broad and covers practically any handling of data.

1.3 The “controller” is the natural or legal person, public authority, agency or other body which alone or jointly with others decides on the purposes and means of processing personal data.

2. Relevant legal bases
In accordance with Art. 13 GDPR, we will inform you of the legal basis for our data processing. If the legal basis is not mentioned in the data protection declaration, the following applies: The legal basis for obtaining consent is Art. 6 Para. 1 lit. a and Art. 7 GDPR, the legal basis for processing to fulfill our services and carry out contractual measures as well as answering inquiries is Art. 6 Para. 1 lit. b GDPR, the legal basis for processing to fulfill our legal obligations is Art. 6 Para. 1 lit. c GDPR, and the legal basis for processing to protect our legitimate interests is Art. 6 Para. 1 lit. f GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 Para. 1 lit. d GDPR serves as the legal basis.

3. Changes and updates to the privacy policy
We ask you to regularly inform yourself about the content of our data protection declaration. We will adapt the data protection declaration as soon as changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

4. Security measures
4.1. In accordance with Art. 32 GDPR, we take appropriate technical and organizational measures to ensure a level of protection appropriate to the risk, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of processing as well as the varying likelihood of occurrence and severity of the risk to the rights and freedoms of natural persons. The measures include in particular ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, input, transfer, securing the availability and separation of data. Furthermore, we have set up procedures that ensure the exercise of data subject rights, deletion of data and response to threats to data. Furthermore, we take the protection of personal data into account when developing or selecting hardware, software and procedures, in accordance with the principle of data protection through technology design and through data protection-friendly default settings (Art. 25 GDPR).

4.2. The security measures include in particular the encrypted transmission of data between your browser and our server.

5. Disclosure and transfer of data
5.1. If, as part of our processing, we disclose data to other persons and companies (contract processors or third parties), transmit it to them or otherwise grant them access to the data, this will only be done on the basis of a legal permission (e.g. if a transmission of the data to third parties, such as payment service providers, is necessary to fulfil the contract in accordance with Art. 6 Para. 1 lit. b GDPR), you have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, hosting providers, tax, business and legal advisors, customer care, accounting, billing and similar services that allow us to fulfil our contractual obligations, administrative tasks and obligations efficiently and effectively).

5.2. If we commission third parties to process data on the basis of a so-called “order processing agreement”, this is done on the basis of Art. 28 GDPR.

6. Transfers to third countries
If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs as part of the use of third-party services or disclosure or transmission of data to third parties, this will only occur if it is necessary to fulfil our (pre)contractual obligations, on the basis of your consent, due to a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we only process or have data processed in a third country if the special requirements of Art. 44 ff. GDPR are met. This means that the processing takes place, for example, on the basis of special guarantees, such as the officially recognised determination of a data protection level corresponding to that of the EU (e.g. for the USA through the “Privacy Shield”) or compliance with officially recognised special contractual obligations (so-called “standard contractual clauses”).

7. Rights of the data subjects
7.1 You have the right to request confirmation as to whether or not data concerning you is being processed and to obtain information about this data as well as further information and a copy of the data in accordance with Art. 15 GDPR.

7.2. In accordance with Art. 16 GDPR, you have the right to request that the data concerning you be completed or that inaccurate data concerning you be corrected.

7.3. In accordance with Art. 17 GDPR, you have the right to request that the data in question be deleted immediately or, alternatively, to request that the processing of the data be restricted in accordance with Art. 18 GDPR.

7.4 You have the right to request that the data concerning you that you have made available to us be received in accordance with Art. 20 GDPR and to request that it be transmitted to other responsible parties.

7.5. You also have the right to lodge a complaint with the competent supervisory authority pursuant to Art. 77 GDPR.

8. Right of withdrawal
You have the right to revoke any consent you have given in accordance with Art. 7 Para. 3 GDPR with effect for the future.

9. Right of objection
You can object to the future processing of data concerning you at any time in accordance with Art. 21 GDPR. The objection can be made in particular against processing for direct marketing purposes.

10. Cookies and right to object to direct advertising
10.1. “Cookies” are small files that are stored on users’ computers. Different information can be stored within cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after their visit to an online service. Temporary cookies, or “session cookies” or “transient cookies”, are cookies that are deleted after a user leaves an online service and closes their browser. Such a cookie can store, for example, the contents of a shopping cart in an online shop or a login status. “Permanent” or “persistent” cookies are cookies that remain stored even after the browser is closed. For example, the login status can be stored if the user visits the site after several days. Likewise, the interests of the user can be stored in such a cookie, which are used for reach measurement or marketing purposes. “Third-party cookies” are cookies from providers other than the controller who operates the online service (otherwise, if they are only their cookies, they are referred to as “first-party cookies”).

10.2. We use temporary and permanent cookies and explain this in our privacy policy.
If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online service.

10.3. A general objection to the use of cookies used for online marketing purposes can be made for a large number of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU side http://www.youronlinechoices.com/ Furthermore, cookies can be blocked by deactivating them in the browser settings. Please note that in this case, not all functions of this website may be available.

11. Deletion of data
11.1. The data we process will be deleted or restricted in accordance with Art. 17 and 18 GDPR. Unless expressly stated in this privacy policy, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and there are no statutory retention periods that prevent deletion. If the data is not deleted because it is required for other legally permissible purposes, its processing will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons.

11.2. Germany: According to legal requirements, the storage period is in particular for 6 years in accordance with Section 257 Para. 1 HGB (commercial books, inventories, opening balance sheets, annual financial statements, commercial letters, accounting documents, etc.) and for 10 years in accordance with Section 147 Para. 1 AO (books, records, management reports, accounting documents, commercial and business letters, documents relevant for taxation, etc.

12. Order processing in the online shop and customer account
12.1 We process our customers' data as part of the ordering process in our online shop in order to enable them to select and order the selected products and services, as well as to pay for and deliver them or execute them.

12.2. The data processed includes inventory data, communication data, contract data, payment data and the data subjects include our customers, interested parties and other business partners. The processing is carried out for the purpose of providing contractual services in the context of operating an online shop, billing, delivery and customer services. We use session cookies to store the shopping cart contents and permanent cookies to store the login status.

12.3. The processing is carried out on the basis of Art. 6 Paragraph 1 Letter b (execution of order processes) and c (legally required archiving) GDPR. The information marked as required is necessary to establish and fulfill the contract. We only disclose the data to third parties in the context of delivery, payment or within the scope of legal permissions and obligations to legal advisors and authorities. The data is only processed in third countries if this is necessary to fulfill the contract (e.g. at the customer's request during delivery or payment).

12.4. Users can optionally create a user account, in particular by viewing their orders. During registration, the required mandatory information is communicated to users. User accounts are not public and cannot be indexed by search engines. If users have terminated their user account, their data relating to the user account will be deleted, provided that their retention is necessary for commercial or tax law reasons in accordance with Art. 6 Paragraph 1 Letter c of GDPR. Information in the customer account remains until it is deleted and subsequently archived in the event of a legal obligation. It is the responsibility of users to back up their data before the end of the contract if the contract is terminated.

12.5. When registering and re-registering as well as using our online services, we save the IP address and the time of the respective user action. The data is saved on the basis of our legitimate interests, as well as the user's interests in protection against misuse and other unauthorized use. This data is generally not passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. 6 Paragraph 1 Letter c of GDPR.

12.6. Deletion occurs after expiry of statutory warranty and comparable obligations, the necessity of retaining the data is reviewed every three years; in the case of statutory archiving obligations, deletion occurs after their expiry (end of commercial law (6 years) and tax law (10 years) retention obligation); information in the customer account remains until it is deleted.

13. Business analyses and market research
13.1. If these analyses or profiles are personal, they will be deleted or anonymized upon termination by the user, otherwise after two years from the conclusion of the contract. In addition, the overall business analyses and general trend determinations are created anonymously wherever possible.

14. Credit report
14.1. If we make advance payments (e.g. when purchasing on account), we reserve the right, in order to protect our legitimate interests, to obtain an identity and credit report for the purpose of assessing the credit risk on the basis of mathematical and statistical procedures from service providers specializing in this area (credit reporting agencies).

14.2. As part of the credit check, we transmit the following personal data of the customer (name, postal address, date of birth, details of the type of contract, bank details) to the following credit agencies:
[Please specify the credit agencies here, e.g.:] SCHUFA-Gesellschaft (SCHUFA Holding AG, Kormoranweg 5, 65201 Wiesbaden), data protection information: https://www.schufa.de/de/ueber-uns/daten-scoring/.

14.3. We process the information received from the credit agencies on the statistical probability of a payment default as part of an appropriate discretionary decision on the establishment, implementation and termination of the contractual relationship. We reserve the right to refuse payment on account or any other advance payment in the event of a negative result of the credit check.

14.4. The decision as to whether we will make advance payments is made in accordance with Art. 22 GDPR solely on the basis of an automated decision in the individual case, which our software makes on the basis of the information provided by the credit agency.

14.5 If we obtain your express consent, the legal basis for the credit report and the transmission of the customer's data to the credit agencies is the consent in accordance with Art. 6 (1) lit. a, 7 GDPR. If no consent is obtained, our legitimate interests in the reliability of your payment claim are the legal basis in accordance with Art. 6 (1) lit. f. GDPR.

15. Contact and customer service
15.1. When contacting us (via contact form or email), the user's details will be processed to handle the contact request and its processing in accordance with Art. 6 (1) (b) GDPR.

15.2. User information may be stored in our Customer Relationship Management System ("CRM System") or comparable inquiry organization.

15.3. We delete requests if they are no longer required. We check the necessity every two years; we permanently save requests from customers who have a customer account and refer to the customer account details for deletion. In addition, the statutory archiving obligations apply.

As part of processing on our behalf, a third-party provider provides the services for hosting the URL for us. This serves to protect our legitimate interests in a correct presentation of our offer in accordance with Art. 6 Paragraph 1 Clause 1 Letter f of GDPR, which prevail within the framework of a balancing of interests. All data collected as part of the use of this website or in forms provided for this purpose in the web shop are processed on its servers:

 1&1 Internet SE
Elgendorfer Str. 57
56410 Montabaur
headquarters in Montabaur
District Court of Montabaur / HRB 24498

In order to fulfil the contract in accordance with Art. 6 Paragraph 1 Clause 1 Letter b of GDPR, we will pass on your data to the shipping company commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods. Depending on which payment service provider you select in the ordering process, we will pass on the payment data collected for this purpose to the credit institution commissioned with the payment and, if applicable, to payment service providers commissioned by us or to the selected payment service in order to process payments. In some cases, the selected payment service providers also collect this data themselves if you create an account with them. In this case, you must log in to the payment service provider with your access data during the ordering process. In this respect, the data protection declaration of the respective payment service provider applies.

16. Collection of access data and log files
16.1. Based on our legitimate interests in accordance with Art. 6 (1) (f) GDPR, we collect data about every access to the server on which this service is located (so-called server log files). The access data includes the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.

16.2. Log file information is stored for security reasons (e.g. to investigate misuse or fraud) for a maximum of seven days and then deleted. Data that needs to be retained for evidentiary purposes is exempt from deletion until the respective incident has been finally resolved.

17. Online presence in social media
17.1. Based on our legitimate interests within the meaning of Art. 6 (1) (f) GDPR, we maintain online presences within social networks and platforms in order to communicate with customers, interested parties and users active there and to inform them about our services. When accessing the respective networks and platforms, the terms and conditions and data processing guidelines of their respective operators apply.

17.2 Unless otherwise stated in our privacy policy, we process users’ data if they communicate with us within the social networks and platforms, e.g. by writing posts on our online presence or sending us messages.

18. Facebook Social Plugins
18.1. Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR), we use social plugins ("plugins") from the social network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"). The plugins can display interaction elements or content (e.g. videos, graphics or text contributions) and are recognizable by one of the Facebook logos (white "f" on a blue tile, the terms "Like" or a "thumbs up" sign) or are marked with the addition "Facebook Social Plugin". The list and appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/.

18.2. Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

18.3. If a user calls up a function of this website that contains such a plug-in, their device establishes a direct connection to the Facebook servers. The content of the plug-in is transmitted by Facebook directly to the user's device and integrated into the website by the user. User profiles can be created from the processed data. We therefore have no influence on the scope of the data that Facebook collects using this plug-in and therefore inform users according to our level of knowledge.

18.4. By integrating the plug-ins, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to their Facebook account. If users interact with the plug-ins, for example by clicking the Like button or leaving a comment, the corresponding information is transmitted directly from their device to Facebook and stored there. If a user is not a member of Facebook, it is still possible that Facebook will find out and store their IP address. According to Facebook, only an anonymized IP address is stored in Germany.

18.5 The purpose and scope of data collection and the further processing and use of the data by Facebook as well as the related rights and setting options for protecting the privacy of users can be found in Facebook's privacy policy: https://www.facebook.com/about/privacy/ .

18.6. If a user is a Facebook member and does not want Facebook to collect data about him or her via this online service and link it to his or her member data stored on Facebook, he or she must log out of Facebook and delete his or her cookies before using our online service. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

https://matomo.org/docs/privacy/#step-3-include-a-web-analytics-opt-out-feature-on-your-site-using-an-iframe.

19. Amazon affiliate program

19.1. Based on our legitimate interests (i.e. interest in the economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR), we are participants in the Amazon EU affiliate program, which was designed to provide a medium for websites through which advertising costs can be earned by placing advertisements and links to Amazon.de. Amazon uses cookies to be able to trace the origin of orders. Among other things, Amazon can recognize that you have clicked on the affiliate link on this website.

19.2. For further information on data usage by Amazon, please see the company’s privacy policy: http://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401 .

20. Communication via post, email, fax or telephone
20.1 We use means of remote communication, such as post, telephone or email, for business transactions and marketing purposes. In doing so, we process inventory data, address and contact details as well as contract data of customers, participants, interested parties and communication partners.

20.2 The processing is carried out on the basis of Art. 6 Para. 1 lit. a, Art. 7 GDPR, Art. 6 Para. 1 lit. f GDPR in conjunction with legal requirements for advertising communications. Contact is only made with the consent of the contact partner or within the scope of the legal permissions and the processed data is deleted as soon as it is no longer required and otherwise upon objection/revocation or loss of the authorization basis or legal archiving obligations.

Note: Please indicate the contents of the newsletter and the evaluation of opening and clicking behavior during the registration process, i.e. in the registration form, e.g.:

21st Newsletter
21.1. With the following information we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedures as well as your right of objection. By subscribing to our newsletter you agree to receive it and to the procedures described.

21.2. Content of the newsletter: We only send newsletters, emails and other electronic notifications with advertising information (hereinafter "newsletter") with the consent of the recipient or with legal permission. If the contents of the newsletter are specifically described when registering for the newsletter, they are decisive for the user's consent. In addition, our newsletters contain information about our products, offers, promotions and our company.

21.3. Double opt-in and logging: Registration for our newsletter is carried out using a so-called double opt-in process. This means that after registration you will receive an email asking you to confirm your registration. This confirmation is necessary so that no one can register using someone else's email address. Registrations for the newsletter are logged in order to be able to prove the registration process in accordance with legal requirements. This includes storing the time of registration and confirmation, as well as the IP address. Changes to your data stored by the shipping service provider are also logged.

21.4. If we use a shipping service provider, the shipping service provider may, according to its own information, use this data in pseudonymous form, i.e. without assignment to a user, to optimize or improve its own services, e.g. for the technical optimization of the sending and presentation of the newsletter or for statistical purposes in order to determine which countries the recipients come from. However, the shipping service provider does not use the data of our newsletter recipients to write to them themselves or to pass them on to third parties.

21.5. Registration data: To register for the newsletter, it is sufficient to provide your email address. Optionally, we ask you to provide a name so that we can address you personally in the newsletter.

21.6. Measuring success - The newsletters contain a so-called "web beacon", i.e. a pixel-sized file that is retrieved from our server when the newsletter is opened, or if we use a shipping service provider, from its server. As part of this retrieval, technical information such as information about the browser and your system, as well as your IP address and time of retrieval, are initially collected. This information is used to technically improve the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or the access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our aim nor, if used, that of the shipping service provider, to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

21.7. Germany: The newsletter is sent and success is measured on the basis of the recipient's consent in accordance with Art. 6 Paragraph 1 Letter a, Art. 7 GDPR in conjunction with Section 7 Paragraph 2 No. 3 UWG or on the basis of legal permission in accordance with Section 7 Paragraph 3 UWG.

21.8. Austria: The newsletter is sent and success is measured on the basis of the recipient's consent in accordance with Art. 6 Paragraph 1 Letter a, Art. 7 GDPR in conjunction with Section 107 Paragraph 2 TKG or on the basis of legal permission in accordance with Section 107 Paragraphs 2 and 3 TKG.

21.9. The registration process is logged on the basis of our legitimate interests in accordance with Art. 6 (1) (f) GDPR and serves as proof of consent to receive the newsletter.

21.10. Newsletter recipients can cancel their subscription to our newsletter at any time, i.e. revoke their consent. You will find a link to cancel the newsletter at the end of every newsletter. This will also revoke your consent to performance measurement. Unfortunately, a separate revocation of performance measurement is not possible; in this case, the entire newsletter subscription must be canceled. When you unsubscribe from the newsletter, your personal data will be deleted unless their retention is legally required or justified, in which case their processing will be restricted to these exceptional purposes. In particular, we can store the unsubscribed email addresses for up to three years on the basis of our legitimate interests before we delete them for the purposes of sending the newsletter in order to be able to prove that consent was previously given. The processing of this data is restricted to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the previous existence of consent is confirmed at the same time.

22. Integration of third-party services and content
22.1. Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR), we use content or service offers from third parties in order to integrate their content and services, such as videos or fonts (hereinafter referred to uniformly as "content"). This always requires that the third-party providers of this content perceive the IP address of the users, since without the IP address they would not be able to send the content to their browser. The IP address is therefore necessary for the display of this content. We endeavor to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offer, and may also be linked to such information from other sources.

22.2. The following presentation provides an overview of third-party providers and their content, along with links to their privacy policies, which contain further information on the processing of data and, in some cases already mentioned here, options for objection (so-called opt-out).
- If our customers use third-party payment services (e.g. PayPal or Sofortüberweisung), the terms and conditions and data protection notices of the respective third-party providers apply, which can be accessed within the respective websites or transaction applications.

- External fonts from Google, LLC., https://www.google.com/fonts ("Google Fonts"). The integration of Google Fonts takes place by calling a server at Google (usually in the USA). Data protection declaration: https://policies.google.com/privacy , opt-out: https://adssettings.google.com/authenticated .

- Maps from the “Google Maps” service provided by the third-party provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Data protection declaration: https://www.google.com/policies/privacy/ , opt-out: https://www.google.com/settings/ads/ .

– Videos from the “YouTube” platform of the third-party provider Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/ , opt-out: https://www.google.com/settings/ads/ .

23. Links to other websites and providers

Our homepage and our online shop contain links to external websites and homepages. We accept no liability or responsibility for the content of the Internet pages. We would like to point out that as a provider we have no knowledge of the content of the data transmitted or how it is used by external providers.

24. Use of web fonts

External fonts, Google Fonts, are used on these websites. Google Fonts is a service provided by Google Inc. ("Google"). These web fonts are integrated by calling a server, usually a Google server in the USA. This transmits to the server which of our websites you have visited. The IP address of the browser on the device of the visitor to these websites is also stored by Google. You can find more information in Google's privacy policy, which you can access here:
www.google.com/fonts#AboutPlace:about
www.google.com/policies/privacy/

25. Collection and use of your data by Shopify

25.1. The functionality of our online store is provided by Shopify Inc., a company based in Canada. Shopify provides us with the online e-commerce platform that enables us to offer you our products. Your data is stored through Shopify's data storage and backup and the general Shopify application.
Shopify stores your data on a secure server. If you are located in the EU, the European Economic Area (EEA) or Switzerland, your data will be processed and stored in Ireland by Shopify International Ltd. However, Shopify points out that in order to provide a smooth service, data may also be transferred to other regions, including the USA and Canada. Shopify strictly adheres to the agreement between the EU and the USA and the Swiss-US agreement on data collection and use (EU-US Privacy Shield Framework (see Shopify's privacy policy for further information: http://www.shopify.com/legal/privacy ).
If you select a direct payment portal to complete your purchase, Shopify will store your credit card information. Your personal information is transmitted over the Internet in an encrypted form during the ordering process using PCI-DSS (Payment Card Industry Data Security Standard). Your purchase processing data is only stored for as long as it is necessary to complete the transaction. After that, your purchase transaction data is deleted. For more information, you can also read Shopify's terms and conditions http://www.shopify.com/legal/terms and their privacy policy http://www.shopify.com/legal/privacy.

25.2 Collection of personal data through the use of Shopify apps
The Spotify apps listed below may collect and process personal data. The legal basis for this is either Art. 6 Para. 1 lit. a) or lit. f) GDPR.

25.2.1 Smart Search & Instant Search
We use Smart Search & Instant Search from Searchanise LLC (www.searchanise.com). This app provides a comprehensive search function. You can find Searchanise's privacy policy here: http://start.searchanise.com/privacy-policy/.

25.2.2 AVADA PDF Invoice
We use AVADA PDF Invoice from AVADA Commerce Pte. Ltd. This app generates an invoice PDF after the purchase process. The privacy policy of AVADA Commerce Pte. Ltd can be found here: https://avada.io/privacy.html