BRAVO – Up to date

Reading BRAVO again? Anyone who picks up a current issue of BRAVO (issue 11 from 2022) and compares it to a copy from the '60s, '70s, or '80s will frown. But upon closer inspection, this is unjustified!

Example? We would have liked more posters back then. They're available in abundance today, and in top quality, too. More information about our stars of the past? That's also available in detail! And thanks to social media, the stars themselves already provide the more or less relevant information. Here in BRAVO, it's very well researched, filtered, and the essentials are delivered. Photo love stories, fashion, sex education, Dr. Sommer? All of this is also current and – as before – extensively available.

BRAVO is aimed at a specific target audience – as it has always been since its inception. And that is youth. Logically, the current issue of BRAVO features the stars who are currently popular with young people. These include the DSDS stars, Voice of Germany contestants, TV series actors, YouTube, Facebook, Instagram, and TikTok followers, but also those who simply make music the old-school way.

We meet Billie Eilish, Lena Meyer-Landruth, Justin Bieber, and of course, the currently mega-popular K-pop bands, who even had their own section in the OTTO poll in 2019 and 2020. Yes, OTTO polls are still going strong! And even when the K-pop category shifted to the Bands/Duo section in 2021, BTS and Blackpink from faraway South Korea are still at the top.

So you can see that BRAVO is still where it wants to be: at the cutting edge or the link between stars and readers.

What has changed a bit are the topics in the sex education section. While in the 'last century' it was secret kisses and 'the first time,' today it's the best sex positions and perfect oral sex. Is that appropriate? Thanks to all social media platforms, the internet, and email, BRAVO is in constant, close contact with its readers. So, BRAVO knows 'where the shoe pinches'!

Older post Newer post